We recently made an investment to improve our marketing for upcoming rental units. While this will supplement our current marketing plan, we feel that this new technology will add a great deal of value to our prospective tenants and property owners, while injecting a little fun!
Prospective tenants can tour a rental from the comfort of their own home and mobile devices. While we still feel that it is important to physically show a property, this new technology allows renters to get a good feel for the rental unit. This can be especially important for people who live out of state and are basically renting a property sight unseen or people who are too busy to physically see a property. Additionally, we pre-lease a majority of our rentals, so this added feature becomes even more of a benefit.
We think that this new technology gives the property an added marketing lift. The technology gives a high-quality, 360-degree view of every room of our available rentals and allows the user to navigate the entire property. This definitely sets us apart from other properties and/or companies and should reduce the number of days a rental is on the market.
Like marketing photos, it’s important to create the virtual tours when the property is vacant and rent ready. As we mentioned earlier, we do pre-lease most of our properties, meaning we have a new tenant in place before the current tenant vacates. And generally, the tenant wants to move in the moment the cleaners are finished. We don’t want our owners to lose a day of rent so that we can go take new photos and a virtual tour, so it’s understandable that we may not get the opportunity to shoot new photos and a create a virtual tour for every property right away.
Do you remember the classic search books “Where’s Waldo”?! Well we thought we would add an element of fun to the new technology by hiding a miniature Waldo somewhere in every virtual tour. We are hoping that this will increase the amount of prospective tenants taking the virtual tours, improve our SEO (search engine optimization), and increase the fun!
Isn’t technology great?!
Can you find Waldo?!
Jim Sharone, Vice President